ABOUT ME
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Independent
Creative Director
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I am a former Executive Creative Director who left the agency world but not advertising. Now I partner directly with CMOs, marketing leaders, and founders to develop brand platforms, campaigns, and messaging that are both strategically grounded and creatively distinct.
With deep experience across categories (finance, automotive, CPG, healthcare, and tech), I understand how to translate complex business objectives into compelling creative work. Leading projects from the ground up, I help shape the strategic foundation, crafting the tone and voice, and directing execution across media.
Whether collaborating with in-house teams or assembling trusted senior creatives, the result is work that speaks clearly and gets results.
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“Peter Moore Smith’s advertising work isn’t just compelling—it’s strategic, deeply attuned to both the brand’s voice and the business objectives behind it. He understands that great creative isn’t just about clever words, but impact. The work we did together on Cheerios not only resonated with audiences but also earned significant recognition—some of it even becoming iconic—and was even named BRAND GENIUS by Adweek.
Working with Peter means knowing your brand is in the hands of someone who will turn your marketing strategy into meaningful ideas and stories. A gifted creative director, his approach to working with a team is engaging and collaborative and delivers brand impact.”