ABOUT

I’m a copywriter, creative director, and storyteller working across advertising and marketing for consumer and B2B comms. I help brands find their voice, shape their story, and put it into words through campaigns, films, print, websites, digital content, social, manifestos, and brand narratives. Whether the assignment is a single headline or a complete creative direction, I bring strategic thinking, a love of language, and decades of experience making complex subjects clear and everyday things interesting.

Peter Moore Smith Inc. | 2018–Present
Copywriter, Executive Creative Director, Advertising and Marketing Consultant

Writing, creative directing and strategic thinking for clients and agencies including Crowd Street, FundamentalCo, and Visa. Bringing decades of creative leadership from the first idea through the final edit.

AeroFilm | 2015–2018
Commercial Director

Stepped behind the camera full-time, directing commercials and documentaries for brands including Cheerios, Yoplait, and Spectrum Entertainment.

Saatchi & Saatchi NY | 2010–2015
Executive Creative Director, EVP; Interim Chief Creative Officer

Led the General Mills business, writing, directing, and overseeing campaigns for Cheerios, Yoplait, Progresso, and other brands. As Interim Chief Creative Officer, helped lead the agency to major new business wins, including Duracell and Walmart.

Publicis NY | 2007–2010
Executive Global Creative Director, EVP

Led creative for Citi across North America and around the world, shaping work across markets and playing a key role in numerous new business wins.

BBDO NY | 1994–2007
Copywriter to Senior Creative Director, SVP

Spent thirteen years developing commercials and campaigns for some of the world’s best-known brands, including Visa, GE, Pepsi, Pizza Hut, and HBO. Advanced from copywriter to senior creative leadership while staying close to the writing and the work.

Education

Bachelor of Arts in English Literature
Virginia Commonwealth University

Awards and recognition

Recognized with numerous Gold, Silver, and Bronze Cannes Lions, One Show Pencils, Clios, and inclusion in the Communication Arts Annual. Named one of Adweek’s Top 50 agency executives. Adweek ranked Cheerios’ “Just Checking” its number two Super Bowl commercial and included two commercials among its 100 best Super Bowl ads of all time.